TC

 

 
www.fishmarketing.com

Editor: Torbjørn Trondsen

Dr.scient./ MA. Fishery Science

Professor in Marketing

Norwegian College of Fishery Science ,  

University of Tromsø, 9037 Tromsø, Norway

Phone. +47776 45567, Fax +47776 46020, Mobile +4790740832, email torbjorn.trondsen@uit.no

Updated February 5, 2010

 

T Trondsen’s publications

 

Articles published in international journals and books 2005-2009

 

  1. -with KG. Grunert, E. Gonzalo Campos, J.A. Young (2010): Market orientation in the mental models of decision-makers: two cross-border value chains. International Marketing Review, Vol 27, Issue 1
  2. -with Joachim Scholderer (2008): The dynamics of consumer behaviour: On habit, discontent, and other fish to fry. Appetite, 51 (2008) ,pp 576–591
  3. -with KB Lindkvist and J Xie (2008) Restructuring the Chinese seafood industry, global challenges and policy implications , Marine Policy 32 , pp 432-441
  4. - (2007) Quota prices and economic performance of the fishing fleet in Norway. European Parliament Workshop report on Fishing Rights. Directorate General Internal Policies of the Union
  5. -with Lindkvist KB (2007): Kinesisk sjømatindustri som global utfordring og mulighet. I Aarseth B og G. Rusten (red): Havbruk: Akvakultur på norsk. Bergen: Fagbokforlaget ISBN 978-82-450-0631-5. s. 133-149
  6. –with J.A. Young (2006): The role of fish auctions in value adding in fish marketing chains. In Ashe F (ed) Primary Industries facing global markets. The supply chain for Norwegian food. Universitetsforlaget/Norges forskningsråd
  7. – with T Matthiasson, JA Young (2006): Towards a market-oriented management model for straddling fish stocks. Marine Policy, Vol. 30 pp 199-206
  8. -(2005): Key Success Factors for performance of the Chinese international fish value chain -a cooperative research project. In Lindkvist KB, Z Wang, GH Hansen, H Haastad (eds) 2005: The Chinese seafood Industry: Structural Changes and opportunities for Norwegians. SNF Report 20/05. Bergen
  9. -with K Helstad, J.A. Young, T. Vassdal (2005): Price links in a remote region: the case of auction and direct sales of fresh and frozen fish in North-Norway (1997-2003). Marine Resource Economics Vol 20, pp 305-322
  10. -with Grunert KG., L. Fruensgaard Jeppesen, K. Risom Jespersen, AM. Sonne K.Hansen, JA. Young (2005): Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing, Vol.39 No 5/6,2005

 

 

Courses

·        Fish-marketing

o        Introduction to marketing (Watch Introduction lecture in Norwegian here).

o        Market oriented product development and innovation  

o        MA thesis advice

·        Seafood Export

o        Markets for Fish

Watch Norwegian lecture here Part 1, Part 2

·         Remote courses

o        Business development

o        E-Trade

 

 

TT’s CV

 

News

This information service is an offer to students and other interested readers in the industry, press and government who are looking for information about academic courses and scientific research in marketing, market oriented management and business development with special emphasis on the seafood sector.

This page will establish links to education materials, reports and special information connected to courses and ongoing research projects. The page will regularly be updated for presentation of news. Visit our page and look for news.

 

NEW

 

 

6.2.2010: Torskekvoter fra Barentshavet som betalingsmiddel for Vestlandets fiske i EU og Færøyene. Notat som analysere kvoteavtalene 2010 Norge EU og Norge Færøyene

 

13.1.2010: The role of China in the whitefish market. Presentation “Global market models for fish and fish products” 2010, University of Copenhagen http://www.foi.life.ku.dk/Om_instituttet/Afdelinger/Afdeling_for_Fiskeriokonomi_og_forvaltning/Global%20market%20models.aspx

 

5.11. 2009: Trade of codfish between China and Europe & US.  Chinese-Norwegian Workshop on Salted cod Ocean University of China, Qingdao, China November 5, 2009

 

27.8.2009: REALISERING AV FISKERIPOLITISKE MÅL 1980-2009. Arbeidsrapport

 

18.8.2009: Har strukturpolitikken gitt en mer lønnsom fiskeflåte? En empirisk analyse av rederienes regnskaper 2005-2007

06.07. 2008: The increasing Norwegian ITQ (Transferable IQS) financial bobble. Presentation European Association for fishery Economists. Malta 6-8.July 2009

 

26.02.2009: Ligamodellen. En rekrutteringsmodell for fiskeriallmenningen. Diskusjonsrapport.

06.07. 2008: The League model -a stewardship system for sustainable economic development in fisheries. Presentation European Association for fishery Economists. Malta 6-8.July 2009

 

25.02.2009: Fordeling av kvoteandeler for norsk-arktisk torsk i kystfiskeflåten (oppdatert versjon)

25.2.2009:  Se svensk perspektiv på norsk lakseoppdrett (Uppdrag granskning, SVT1):  http://svtplay.se/v/1458048/uppdrag_granskning/del_7_av_22

 

 

10.10.2008: Konsentrasjon av norske fiskekvoter 2008 på fiskebåtredere

 

T. Trondsen’s working papers and presentations

 

Seafood consumption

26.10.04: Fisk og helseorienterte forbrukere. Presentasjon NFRs formidlingskonferanse, Oslo

27.07.04: Does perceived inconvenience diminish seafood consumption? A cross-lagged panel analysis. Presentation IIFET 2004, Tokyo

15.08.02: Age, period and birth cohort. What determines demographic differences in Seafood consumption? Presentation IIFET 2002, Wellington, New Zealand

15.08.02: Seafood consumption. The influences of overweight and health belief. Presentation IIFET 2002, Wellington, New Zealand

03.07.00 Health and Seafood Consumption among Norwegian women 45-69 years. IIFET 2000, Corvallis, Oregon, USA

 

 

Value chains and seafood markets

12.11.2007: The strategic role of value chain in fish marketing. Marketing of seafood products, trends and challenges. Lecture University of Zaragoza, Spain

1.10.2007: Marine Value adding in the Barents region. Presentation Thorvald Stoltenberg seminar, Kirkenes

13.6.2007: Catfish in the European Whitefish Market – Trends and Prospects. Presentation Catfish 2007 Ho Chi Minh, Vietnam

26.01. 2007: Hvordan kan Kirkenesregionen høste av et globalisert maraked for marin verdiskapning i nord. Presentasjon for Kirkenes kommune

09.06.2005: -with Grunert KG, EG Campos, JA Young (2005): Market orientation in the mental models of decision-makers in two cross-boarder value chains: A pilot study using the laddering technique. Best Paper Award. The Academy of Marketing/American Marketing Association 5th Biennial Joint Conference, Dublin July 2005

19.04.2005: Eksport av ubearbeidet hvitfisk og mulige omfordelingseffekter av kvotene. Rapport til Stortingets utredningskontor

05.04.2005: The International Workshop on Chinese-Norwegian Relations in the Seafood Industry, 14-15 march 2005, Zhejiang University, Hangzhou. In Norwegian see here

5.04.2005: Key Success Factors for performance of the Chinese international fish value chain . -a cooperative research project. Presentation International Workshop 14-15 March 2005 Zhejiang University, Hangzhou.

2.04.04: The strategic role of the value chain. Presentation EAFE04. Rome

4.02.03. Criteria and methodology for the effects of international trade on food security in fish exporting and importing developing countries. (PAPER and PP presentation) INFOSAMEK/FAO Expert Consultation on International Fish Trade and Food Security. Casablanca 27-30 January 2003. Picture

30.09.02 Omsetningsverdier av norsk fisk. Foredrag på Forskningsdagene i Tromsø  

15.02.02.  The Norwegian-Russian Fish Trade

 

 

Seafood value adding

8.11.2006:- with T. Vassdal (2006) Value added in Norwegian Fisheries; The Creation, the distribution, and value added strategies. Presentation International Institute for Fishweries Economics and Trade. Porthsmouth. UK July 2006

04.08.2005: Hvordan øke verdiskapningen av fiskeressursene? Rapport med T. Vassdal om hvordan fordeling av fiskeretttigheter og kvoter øker lønnsomheten for stadig færre fiskere men reduserer den samlede verdiskapningen av fiskeressursene.

2.06.2005: Ressursforvaltningens betydning for marin verdiskapning. Mentale forestillinger og nytenkning. Foredrag NRKs faktaredaksjon. Tromsø

7.04.2005: Er urbane beslutninger en trussel mot kysten. Foredrag Fiskeridagene i Kabelvåg

25.02.05: Fangt- og landingsmønster for trålere med leveringsbetingelser i Finnmark. Rapport til Finnmark Fylkeskommune

26.01,05: Trålernes leveringsforpliktelser i Finnnmark. Kommentarer til Dok 8 forslag i Stortinget

16.06.04: Sjømat mot Nord. Foredrag på Barentssekreteriatets nordområde konferanse. Tromsø

22.11.04: Fiskeauksjon i Vardø. Foredrag for Vardø i Vekst,. Vardø

23.03.04: Markedsorientering som forutsetning for økt verdiskapning. Foredrag på Næringslivsdagene i Tromsø

11.06.03: Mulighetenes næring. Hvilke verdier representerer fiskeressursene og hvordan fordeles de? Foredrag fiskerikonferanse i Oslo arrangert av Finnmark Fylkeskommune 11.06 2003

 

 

Fisheries management and distribution

25.9.2008: Flåtestrukturens betydning for ressursforvaltning og veridiskapning. Foredrag Austevoll seminaret arrangert av Austevoll Næringsråd

3.09.2008: Norwegian- Chinese symposium and excursion about fisheries and international seafood trade. All presentations are here.

10.9.2007; Quota Prices, Economic Performance of the fleet in Norway. Preesentation to the European Parliament, Committee of Fisheries

3.6.2007. The regional dimention in fisheries management. Lecture Norwegian College of fishery science

26.3.2007:  Strukturering av fiskefartøy 11-15 meter. Notat til Stortingets Næringskomite til behandling av St.meld. 21 2006-07

13.2.2007: Verdisetting av fiskerettigheter. Forelesning til Skatteetatens fiskerikonferanse. Oslo

8.11.2006:. Priser på kvoter og reguleringer av fiskefartøy 10-13 meter.  Arbeidsrapport  med Terje Vassdal og Terje Jørgensen.

24.08.06 Fiskerireguleringer, verdiskapning og monopolspill. Om fordeling av norske fiskekvoter. Foredrag på Havforskningsinstituttet.

08.09.2005: Fordeling av norske kvoter 2005 på eiernivå. Arbeidsnotat med Terje M Jørgensen om hvordan 100 norske selskaper og familier kontrollerer 50% av norske kvoteverdier.

5.04.2005: Towards a market oriented management (MOM) model for straddling fish stocks. Presentation The European Association of Fisheries Economists. Thessaloniki, Greece, March 2005.

9.3.2005: Nord Norges andel av norske fiskeressurser. Arbeidsrapport, NFH

04.01.05: Kystkvotemodell for for fiskefartøy 15-28 m. Utredning Norges Kystfiskarlag

20.12.04: Hvorfor fiskeriene i Vardø ligger øde. Foredrag for NRK journalister, NFH

23.11.04: Fiskeripolitikk med Finnmarksvri. De siste veivalg. Foredrag på Finnmark Fylkeskommunes fiskerikonferanse i Vadsø

3.06.04: REGIONAL FORVALTNINGSMODELL AV FISKERETTIGHETER I FINMARK. Presentasjon Vadsø for Finnmark Fylkeskommune. Se også artikkel NFH

2.04.04: Fisheries management as a regional business -The case of Norway. Presentation European Association for fisheries Economists EAFE 04, Rome

7.05.03:. Regulering av fiske. Hvem tar gevinsten? Foredrag Onsdagsuniversitetet , Vadsø

 

 

Research projects.

For overview click here

 

 

 

 

Market Orientation in Fisheries Management.

All established fisheries management systems waste market oriented value adding and resource rent.  An improved more market oriented management model is introduced, where objectives for sustainability, cost-efficiency, social allocation and market-orientation may be maintained. This model combines a Seasonal Quota Auction (SQA), a license system and a system of governmental quota allocation.

Paper Presented in Vigo Spain Oct 1999: Read paper or look at Power Point Presentation) 

3.7.00 Market Orientation in Fisheries Management. Presentation IIFET 2000, Corvallis, Oregon, USA

Paper TOWARD MARKET ORIENTATION: THE ROLE OF AUCTIONING INDIVIDUAL SEASONAL QUOTAS, Presented EAFE conf. in Faroe Portugal March 2002. Read Paper .

See also  Trondsen T:  (2004): Toward Market Orientation: The role of auctioning individual seasonal quotas (ISQ). Marine Policy Vol. 28 pp 375-382

Value Adding in the First Hand Sales of Fish.  Experience from Iceland, Norway and Scotland

Fish auction markets yield considerable higher ex-vessel prices in Iceland than traditional contract sales. The Icelandic rural auction markets are very competitive with auction markets in urban areas on the continent of Europe and in UK.

(Read more here)

What influence do exchange methods have on ex-vessel prices and what are the potential implications for the regional management of the fisheries? This paper undertakes an empirical analysis of exchange methods and ex-vessel prices for specific demersal fish controlled for fish size and quantity in four North Atlantic regions, including Iceland, North-Norway and Scotland. (Read here)

 

Market orientation and raw material control.

Critical linkages’ between fishery management and value adding marketing of seafood. ( Click here and read the paper) Comments  appreciated

Market oriented fish production

July 1998

Atlantic Bluefin Tuna (Thunnus thynnus).

 Catch report from trial fishery carried out by Japanese longliners in 1998 in the Mid North Atlantic.

A report analysis the catch results, compared with the historic trend of catch reduction in the Norwegian Economic Zone.  The largest giant tuna, in term of, weight were caught in the Norwegian Zone (1-5°E) and west of 35°W.  The biggest total catches, which consisting of smaller sized tuna, were taken in the Mid Atlantic 13-20° W.  It was not measured any significantly differences in tuna length between the Norwegian EEZ and international waters west of 13° W. The analysis shows that catch success is related to catching area, sea temperature, number of hooks and distance between hooks.  The analytical models explain only 21% of the catch variations of bluefin tuna in the East Atlantic and 13% in the Mid Atlantic. This means that catch variations are related to such factors, as skipper effect and good fortune, not included in the model.  It appears that fishing on stocks characterized by low density and availability as in the bluefin tuna case, are more dependent on chance than fishing of fish stocks with high availability. The trial fishery’s low catches in the Norwegian Economic Zone are consistent with the long-term trend whereas the stock of giant mature bluefin tuna is reduced. This implies that Norway has economic interests in building up the standing stock of mature giant bluefin tuna. (Read more here).

More information contact Torbjorn Trondsen email: torbjorn@fishmarketing.com

ATLANTIC BLUE WHITING. NEW RESOURCE FOR SURIMI PRODUCTION

 Several years of research and full-scale production experience have shown that North Atlantic blue whiting is an excellent raw material for a profitable at sea surimi production. At present this fish is primarily caught for fishmeal production.  Great opportunities. (Read more here)

Technology transfer and marketing support available. Contact: Torbjorn Trondsen email: torbjorn@fishmarketing.com 

Editor and project leader: Torbjørn Trondsen, Norwegian College of fishery Science , University of Tromsø, 9037 Tromsø, Norway.  Tlf. +47 776 45567, Fax +47 776 46020, cellphone+47 90740832, email torbjorn@ fishmarketing.com

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